James Erik Abels is TMM's anchor. He's covered media and digital media for Forbes and the FT's mergermarket newswire.
Monday, November 1st 2010
Exclusive: Burning Up TV's Schedule
For one start-up, a new way to sell commercial time
Why's TV always been a good business? Because it makes gobs of money by selling just a fraction of its "air time." But one former local NBC exec says times are changing fast.In June, Larry Watzman started his own business to help stations keep up.
His plan? Help them sell more commercials.
-james
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