James Erik Abels is TMM's anchor. He's covered media and digital media for Forbes and the FT's mergermarket newswire.
Wednesday, November 10th 2010
Exclusive: A New Class For College Media
Could college media pop for a new email newsletter?While college students spend plenty of money, there isn't much college-specific media out there. David Rich aims to change that.
His company, Off The Quad, just launched nine college-oriented email newsletters.
Now all he has to do is convince advertisers to buy in.
PS: Click here to subscribe to our weekly newsletter, TMM Now.
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