James Erik Abels is TMM's anchor. He's covered media and digital media for Forbes and the FT's mergermarket newswire.

Wednesday, October 20th 2010

Big Talk: The Uncommon Ground Within Facebook

When talking ad campaigns, the social network divides

By connecting everyone, Facebook sure looks like it's going to swallow the world sometimes. But a group of heavy-hitter advertisers gave out an oft-overlooked message about it last week at a panel on Internet advertising.

Connecting with people is one thing, understanding them is quite another...

-james

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